Privacy Policy

Last updated: 6 May 2026

This Privacy Policy describes how Brandnical Home Marketing Enterprise (SSM 202403141886) ("we", "us", "our") collects, uses, discloses, and protects personal data when you visit lgsubscribe.co or interact with us through WhatsApp, email, or our enquiry forms. This Policy is issued in accordance with the Personal Data Protection Act 2010 of Malaysia ("PDPA").

1. Who we are

We operate as an authorised reseller of LG home appliance subscription plans in Malaysia. The data controller for personal data collected on this website is Brandnical Home Marketing Enterprise (SSM 202403141886). You can reach us at brandnical@gmail.com.

2. Personal data we collect

We collect the following categories of personal data:

• Information you provide — name, email address, phone number, location (city/area), preferred product or plan, message content, and any details you share when you submit an enquiry, click a WhatsApp link, or call us.
• Automatically collected information — IP address, device and browser type, operating system, referring URL, pages viewed, time on page, and click events. This is collected through Google Analytics 4 and Google Ads conversion tracking and, where you have consented, through cookies and similar technologies.
• Marketing identifiers — Google Click Identifier (gclid) and similar campaign parameters carried in URLs to attribute marketing performance.

We do not knowingly collect financial account numbers, government identification numbers, or sensitive personal data through this website.

3. How we use your personal data

We use personal data to:

• Respond to your enquiries and provide quotations or product recommendations.
• Arrange product demonstrations, installation, delivery, and after-sales support together with LG Electronics (Malaysia) Sdn Bhd.
• Measure marketing performance, including which advertisements lead to enquiries.
• Improve the website, content, and product offering.
• Comply with legal obligations and protect against fraud or misuse.

4. Legal basis

We process personal data on the following bases:

• Consent — for analytics and advertising cookies, given through our consent banner.
• Performance of a contract or pre-contract steps — to handle your enquiry and prepare a subscription plan.
• Legitimate interests — to operate, secure, and improve this website.
• Legal obligation — to comply with applicable Malaysian law.

5. Cookies and consent

We use Google Tag Manager to deploy analytics and advertising tags (Google Analytics 4 and Google Ads). Tags load with Google Consent Mode v2 set to denied by default. Cookies that store personal identifiers are only set after you accept on our consent banner. Until then, only privacy-preserving, cookieless signals (with redacted advertising data) may be sent to Google to model aggregate performance.

You can withdraw consent at any time by clearing the "lg-consent-v1" entry in your browser's site storage, which will re-show the banner on your next visit, or by emailing us.

6. Who we share your personal data with

We share personal data only with:

• LG Electronics (Malaysia) Sdn Bhd and its authorised service partners — to fulfil your subscription enquiry, schedule installation, and provide warranty service.
• Google LLC — Google Analytics 4, Google Ads conversion tracking, and Google Tag Manager. Data is processed subject to Google's privacy policy.
• WhatsApp / Meta Platforms Ireland Limited — when you click a WhatsApp link to chat with us, the conversation and your phone number are processed by WhatsApp under WhatsApp's privacy policy.
• Hosting and infrastructure providers — Netlify, Inc. (website hosting and edge delivery).
• Government authorities or law enforcement, where we are legally required to do so.

We do not sell your personal data, and we do not share it with third parties for their independent marketing purposes.

7. International transfers

Some of our service providers (notably Google and Meta) process data outside Malaysia, including in the United States and the European Union. Where we transfer personal data outside Malaysia, we rely on the contractual safeguards of those providers and their own compliance frameworks.

8. Data retention

We retain enquiry data for up to 24 months from the last interaction, unless you request earlier deletion or unless a longer retention period is required by law or to defend legal claims. Analytics data retained by Google Analytics 4 is set to its standard 14-month event retention.

9. Your rights under the PDPA

You have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Withdraw consent for direct marketing or analytics cookies.
• Limit how we process your data.
• Lodge a complaint with the Personal Data Protection Commissioner of Malaysia.

To exercise any of these rights, email brandnical@gmail.com. We will respond within 21 days.

10. Security

We use industry-standard measures, including HTTPS, access controls, and trusted third-party processors, to protect personal data. No method of transmission over the internet is fully secure, and we cannot guarantee absolute security.

11. Children

This website is intended for users aged 18 and above. We do not knowingly collect personal data from minors.

12. Changes to this Policy

We may update this Policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be highlighted on this page.

13. Contact

Questions about this Policy or about how we handle your personal data: brandnical@gmail.com.

Also see our Terms of Use.